Link Building
Persuading other web sites to link to your own could be one of the cleverest pieces of marketing you do - it's low cost, highly effective at driving traffic and it can have a dramatic effect on your search engine ranking. Links are one of the most popular ways for people to find new sites and so the more quality sites that link to you the better.
Opportunities for great free publicity and inbound links are all around us. They arise every day from a host of newspapers, magazines, blogs and online news sites… but we just don’t see them.
Getting this type of coverage and the links it will bring, you’ve got to start paying attention to news. Not only in your own industry but in the general media that reaches a wider population.
News is something most of us consume every day. But we do so without giving it a second thought, and once read it’s quickly forgotten. Reading business stories of the kind we’d all like to be featured in, how much of the story do we really take in?
How about asking questions like:
- Why did the journalist choose to write about that?
- What are the main themes of the story?
- How often have you seen these themes before?
- Why did the story appear now?
- Why write about this business and not that one?