googleSEARCH ENGINE OPTIMISATION (SEO)
Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via two methods:

  • 'natural' or un-paid ('organic' or 'algorithmic') search results
  • as opposed to search engine marketing (SEM) which deals with paid inclusion

Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for.

Ok that said, let us take a look at the following table which indicates good and bad SEO techniques many of which are included as standard on all Design Four websites.

 SEO DO'S AND DON'TS
 DO DON'T Design Four
provides
       
 Work schedule report - - FREE
       
 Title Tag  on ever page called 'Page Description' icon tick    As Standard
 Meta Tag on every page called 'Keywords and Phrases' icon tick    As Standard
 Proper use of Header Tags on every page icon tick    As Standard
 Alt Attributes on all images icon tick    As Standard
 Title Attributes Links - 'tool tip' pops up or 'underlining words' icon tick    POA
 XML Sitemap icon tick    POA
 Relevant Information icon tick    As Standard
 Non Relevent Information or links   icon cross  -
 Link Building - related sites and directories  icon tick    POA
 Spam Link Building - non related sites and directories   icon cross  -
 Blogs icon tick    POA
 Social Media - Facebook, Twitter, LinkedIn icon tick    POA
 Videos - on website and on YouTube icon tick    POA
 Broken links within your website   icon cross  -
 Extensive use of Flash and Splash Animation pages   icon cross  -
 Google Adwords - paid advertising icon tick    POA
 Google Analytics - tracks your website traffic and visits icon tick   POA
       

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